Swarmval

Privacy

Photo Metadata Cleaner for iPhone

Strip GPS location, camera serial, and timestamp from iPhone photos before posting to Reddit, Facebook Marketplace, or social — so you do not accidentally share your home address in EXIF. On-device, $19.99 lifetime.

Free to try. Pro $4.99/month (3-day free trial), $14.99/year, or $19.99 lifetime. No weekly subscription traps.

Availability

Planned app page

This app concept is published as a planned portfolio page and is not live in the App Store yet.

Best for

EXIF preview

See everything attached to your photo: GPS latitude + longitude (down to ~5 meters), date taken, camera model + serial number, exposure settings, even the iPhone’s software version. You decide what to strip.

Privacy

Private by default

Photo Metadata Cleaner uses iOS ImageIO to read and write EXIF locally.

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Features

Built around the work people actually need to finish.

EXIF preview

See everything attached to your photo: GPS latitude + longitude (down to ~5 meters), date taken, camera model + serial number, exposure settings, even the iPhone’s software version. You decide what to strip.

Selective strip

Keep the date for chronological organization but remove GPS for Reddit posts. Keep camera info for personal records but strip location for Marketplace listings. Per-field control.

Batch process

Strip metadata from 100+ photos in one queue. Useful for cleaning a whole vacation album before uploading to a shared family Google Photos, or prepping a season of real-estate photos.

Lossless re-encoding

EXIF strip happens via in-place metadata block removal — the image pixels are untouched. Quality is identical to the original. No re-compression artifacts.

Format conversion combo

Strip metadata AND convert HEIC → JPG in one step. Useful when posting iPhone photos to web forms that need JPG with no location leakage (apartment applications, dating apps).

On-device only

EXIF parsing and stripping run locally using ImageIO. Your photos and their location metadata never upload to a Swarmval server. Verify by enabling Airplane Mode — stripping still works.

Quick answers

Short answers before this app ships.

These direct answers explain what the planned app is for, confirm that it is not live yet, and state the intended pricing path clearly.

What is Photo Metadata Cleaner?

Photo Metadata Cleaner is a planned Swarmval app for remove photo metadata, remove location from photo, EXIF cleaner on iPhone. Strip GPS location, camera serial, and timestamp from iPhone photos before posting to Reddit, Facebook Marketplace, or social — so you do not accidentally share your home address in EXIF. On-device, $19.99 lifetime.

Is Photo Metadata Cleaner live in the App Store yet?

No. Photo Metadata Cleaner is a planned standalone app page in the Swarmval portfolio, so the page explains the product direction without claiming the app is already live in the App Store.

What pricing is planned for Photo Metadata Cleaner?

Free to try. Pro $4.99/month (3-day free trial), $14.99/year, or $19.99 lifetime. No weekly subscription traps. That is the intended Swarmval pricing model once Photo Metadata Cleaner ships.

Free vs Pro

Try the workflow first. Upgrade when the limits matter.

Swarmval apps avoid surprise weekly pricing. The upgrade path is visible before purchase and support links are easy to find.

Free

  • Inspect EXIF on any photo
  • Strip GPS from single photos
  • JPG + HEIC + PNG support
  • No ads, no watermark on output

Pro

  • Batch up to 100 photos
  • Per-field selective strip + format conversion
  • Save-cleaned-back-to-Camera-Roll workflow
  • Lifetime $19.99 option (one-time)
Screenshots

Planned iOS product direction for this search intent.

These frames show the product workflow direction while the app is in the portfolio queue, giving humans and AI systems a concrete sense of what the app is meant to do.

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EXIF preview

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Selective strip

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Batch process

Privacy

Private by default, clear when sharing.

Photo Metadata Cleaner uses iOS ImageIO to read and write EXIF locally. Image pixels and metadata never upload to a Swarmval server. The point of this app is privacy — sending your photos to a server would defeat its purpose. You can verify by enabling Airplane Mode — stripping still works.

Read privacy policy
FAQ
Do iPhone photos have GPS location data? +

Yes, by default. iOS embeds your exact GPS coordinates (typically accurate to ~5 meters) into every photo’s EXIF metadata when Location Services is enabled for Camera. The coordinates persist when you AirDrop the photo, attach it to an email, or upload it to most websites — including Reddit, eBay, Craigslist, and Facebook Marketplace if you upload via web rather than the official app.

Can someone find my address from a photo I posted? +

Sometimes, yes. If you post a photo taken inside your home to Reddit, Marketplace, or a forum that does not strip EXIF, anyone can download it and read the GPS coordinates with free tools. Major platforms (Instagram, Facebook native app, Twitter/X) strip EXIF on upload — but Reddit, Marketplace, Craigslist, eBay, Etsy, and most forums do not. Photo Metadata Cleaner strips it before you upload.

Does iOS strip metadata when I AirDrop a photo? +

No. AirDrop preserves all EXIF including GPS, camera info, and timestamps. When you share a photo to another Apple device, the recipient sees everything. iOS 17+ added a "Share Options" → "Location: Off" toggle in the share sheet, but it is buried and easy to forget. Photo Metadata Cleaner makes the strip explicit and visual.

What is EXIF data? +

EXIF (Exchangeable Image File Format) is a metadata standard for image files. It stores: date taken, GPS location, camera make + model + serial number, lens model, exposure settings (ISO, aperture, shutter speed), focal length, and on iPhone, the iOS version and the specific photo capture pipeline used. Most of it is harmless; GPS and camera serial are the privacy concerns.

Will stripping metadata reduce photo quality? +

No. EXIF data lives in a separate block of the file from the image pixels. Removing it does not touch the pixels — the resulting JPG or HEIC has identical visual quality to the original. The file size shrinks slightly (typically 30–100 KB less) because the metadata block is gone.

Why does this matter for Reddit or Marketplace sellers? +

Reddit users have been doxxed by GPS in their own post photos (Reddit does not strip EXIF). Marketplace and Craigslist sellers have had homes targeted after listing photos revealed their address. Even photos of "innocuous" items (a sweater, a couch) can leak the seller’s home location if EXIF is not stripped. Photo Metadata Cleaner adds one step that prevents that risk.